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        <description>Practical writing on B2B copywriting, SEO content, email sequences and sales pages.</description>
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        <copyright>© 2026 Contyra LLC</copyright>
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            <title><![CDATA[How to write for technical buyers without dumbing it down]]></title>
            <link>https://contyra.com/blog/writing-for-technical-buyers-b2b-copy</link>
            <guid>https://contyra.com/blog/writing-for-technical-buyers-b2b-copy</guid>
            <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Technical buyers spot condescension instantly. Here is how to write copy that respects their expertise, earns their trust, and still moves them toward a decision.]]></description>
            <category>B2B Copywriting</category>
            <category>SaaS Copywriting</category>
            <category>Brand Voice</category>
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            <title><![CDATA[How to build a B2B SaaS brand voice in 30 days]]></title>
            <link>https://contyra.com/blog/b2b-saas-brand-voice-30-days</link>
            <guid>https://contyra.com/blog/b2b-saas-brand-voice-30-days</guid>
            <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Most SaaS brand voice projects stall because they start with adjectives. Here is a 30-day process that starts with evidence and ends with copy your team can actually use.]]></description>
            <category>Brand Voice</category>
            <category>B2B Copywriting</category>
            <category>Content Strategy</category>
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            <title><![CDATA[Category creation copy vs category leader copy]]></title>
            <link>https://contyra.com/blog/category-creation-vs-category-leader-copy</link>
            <guid>https://contyra.com/blog/category-creation-vs-category-leader-copy</guid>
            <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Writing copy for a market you invented is nothing like writing copy for a market you dominate. Here is how to tell which job you are doing and what changes.]]></description>
            <category>B2B Copywriting</category>
            <category>Brand Voice</category>
            <category>Content Strategy</category>
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        <item>
            <title><![CDATA[In-house, freelance, or agency: how to choose without regret]]></title>
            <link>https://contyra.com/blog/in-house-freelance-agency-content-trade-offs</link>
            <guid>https://contyra.com/blog/in-house-freelance-agency-content-trade-offs</guid>
            <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Every content model has a real cost that rarely shows up in the pitch. Here is how to read the trade-offs before you commit.]]></description>
            <category>Content Strategy</category>
            <category>B2B Copywriting</category>
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            <title><![CDATA[B2B ad copy testing: how to structure variants that produce signal]]></title>
            <link>https://contyra.com/blog/b2b-ad-copy-testing-variants-that-produce-signal</link>
            <guid>https://contyra.com/blog/b2b-ad-copy-testing-variants-that-produce-signal</guid>
            <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Most B2B ad tests produce noise, not signal. Here is how to structure copy variants so your data actually tells you something useful.]]></description>
            <category>Ad Copy</category>
            <category>B2B Copywriting</category>
            <category>Content Strategy</category>
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            <title><![CDATA[Pricing page copy: why words close deals, not tiers]]></title>
            <link>https://contyra.com/blog/pricing-page-copy-words-close-rate</link>
            <guid>https://contyra.com/blog/pricing-page-copy-words-close-rate</guid>
            <pubDate>Tue, 09 Jun 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Most pricing pages lose deals before anyone sees the numbers. Here is how the words around your tiers do more selling than the tiers themselves.]]></description>
            <category>SaaS Copywriting</category>
            <category>Sales Pages</category>
            <category>B2B Copywriting</category>
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            <title><![CDATA[Transparent pricing in B2B services: what to publish on your site]]></title>
            <link>https://contyra.com/blog/transparent-pricing-b2b-services-what-to-publish</link>
            <guid>https://contyra.com/blog/transparent-pricing-b2b-services-what-to-publish</guid>
            <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Most B2B service sites hide their prices and lose the sale before the call. Here is exactly what to publish, what to withhold, and why radical transparency pays.]]></description>
            <category>B2B Copywriting</category>
            <category>Pricing</category>
            <category>Content Strategy</category>
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            <title><![CDATA[How to brief a copywriter for SaaS onboarding emails]]></title>
            <link>https://contyra.com/blog/brief-copywriter-saas-onboarding-emails</link>
            <guid>https://contyra.com/blog/brief-copywriter-saas-onboarding-emails</guid>
            <pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Most SaaS onboarding email briefs hand a copywriter a feature list and call it done. Here is what to give them instead so the sequence actually activates users.]]></description>
            <category>B2B Copywriting</category>
            <category>Email Marketing</category>
            <category>Briefing</category>
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            <title><![CDATA[How to evaluate a B2B copywriting agency before you sign]]></title>
            <link>https://contyra.com/blog/evaluate-b2b-copywriting-agency</link>
            <guid>https://contyra.com/blog/evaluate-b2b-copywriting-agency</guid>
            <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Most agencies look identical on a sales call. Here is a practical framework for separating the ones who can write from the ones who just pitch well.]]></description>
            <category>B2B Copywriting</category>
            <category>Content Strategy</category>
            <category>Briefing</category>
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        <item>
            <title><![CDATA[How long should a B2B blog post actually be in 2026?]]></title>
            <link>https://contyra.com/blog/b2b-blog-post-length-2026</link>
            <guid>https://contyra.com/blog/b2b-blog-post-length-2026</guid>
            <pubDate>Mon, 18 May 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Word count advice for B2B blogs is stuck in 2018. Here is what the evidence and editorial logic actually say about post length in 2026.]]></description>
            <category>B2B Copywriting</category>
            <category>SEO Content</category>
            <category>Content Strategy</category>
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            <title><![CDATA[Affordable B2B copywriting: what you actually get at $89, $300, and $1,500 per month]]></title>
            <link>https://contyra.com/blog/affordable-b2b-copywriting</link>
            <guid>https://contyra.com/blog/affordable-b2b-copywriting</guid>
            <pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[B2B copywriting prices look opaque from the outside. Here is what the work looks like at three real budget tiers, and which tier matches which stage of company.]]></description>
            <category>B2B Copywriting</category>
            <category>Pricing</category>
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        <item>
            <title><![CDATA[SaaS SEO content that converts — not just ranks]]></title>
            <link>https://contyra.com/blog/saas-seo-content-that-converts</link>
            <guid>https://contyra.com/blog/saas-seo-content-that-converts</guid>
            <pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Most SaaS blogs rank for the wrong half of their funnel. Here is the framework Contyra uses to score keywords by conversion intent, not just search volume.]]></description>
            <category>SaaS Copywriting</category>
            <category>SEO Content</category>
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        <item>
            <title><![CDATA[How to brief a B2B copywriter so the first draft actually works]]></title>
            <link>https://contyra.com/blog/brief-a-b2b-copywriter</link>
            <guid>https://contyra.com/blog/brief-a-b2b-copywriter</guid>
            <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Most B2B copy briefs miss the three details that decide whether the first draft ships or gets rewritten. Here's the brief Contyra asks for, and why each line matters.]]></description>
            <category>B2B Copywriting</category>
            <category>Briefing</category>
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